For the second year running Alexa was voted Style Icon at the British Fashion Awards. She has also been dubbed British Fashion Council Young Style Ambassador. She has one of the worlds most enviable wardrobes, and whatever she wears, women from around the globe want to emulate her style.
The brillance of her style is that she's always ahead of the trends, yet unapologetically low-key from her wash-and-wear hair to her subtle make-up. She even has a Mulberry bag named in her honour and has just announced she plans to launch her own fashion label.